Step inside the world of commercial filmmaking with Vaughan Arnell, the director behind iconic work for Sam Smith, Spice Girls, George Michael and Robbie Williams. Arnell will take audiences through the lifecycle of the iconic music video for Sam Smith and Normani’s song Dancing with a Stranger. From responding to a brief and navigating client relationships to developing visual treatments, storyboards, and directing on set through to the edit, this session offers a rare look at commissioned screen storytelling in practice.

Vaughan Arnell's career spans over two decades and 4 billion hits on YouTube. He is one of the UK’s most prolific and iconic directors of commercials and music videos. From Sam Smith’s Dancing with a Stranger to Robbie Williams’s Rock DJ, Vaughan has created some of the most iconic music videos of all time. In recent years, Vaughan has continued to surprise audiences with his cutting-edge commercials for brands including Sky, Aviva, Vodafone, Pure Gym and Emirates.

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